Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal will lead agents to a new stream of income in a stalled market, writes Annette DeCicco. 

Troy Palmquist talks to proptech founder Brian Charlesworth to find out how his analytics platform is helping real estate teams supercharge their growth.

With mortgage rates still hovering near 2025 lows, purchase loan applications hit their second-highest level of the year last week after adjusting for seasonal factors.

If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy.

The 9-3 split vote reflects differing views on whether the central bank's biggest worry is inflation or rising unemployment, with data lagging after the government shutdown.

Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business.

Carrie Lysenko is now Chief Technology Officer, and Holly Mabery is Chief Brokerage Officer, a newly created role at the firm.

Homebuyers are seeking earth-toned hues, indoor-outdoor spaces, large windows and lush landscaping in 2026, according to Better Homes and Gardens Real Estate's latest trends report.

NAR General Counsel Jon Waclawski breaks down everything from Sitzer-Burnett fallout to buyer agreement rules and commission transparency, outlining what’s required now and how NAR plans to steady the path forward. It’s one of the most candid legal conversations yet from inside NAR.

The holiday season may actually be one of the best times of the year for savvy homebuyers to make their move, coach Darryl Davis writes.

Want to make everything easier for your clients, so they’re singing your praises to family and friends? Troy Palmquist says digging into the moving day details is the way.

Whether it ends in settlement, dismissal or a landmark ruling, Derek Carlson writes, it marks another turning point in an industry undergoing rapid transformation.

Transactional selling might win you a one-time real estate deal, Josh Ries writes. Consultative selling builds a business that lasts.

Real estate industry groups expect lawmakers to pass a temporary reauthorization of the National Flood Insurance Program, but are pushing for a long-term solution that would include reforms.

In a new report, Redfin revealed an uptick in demand for climate risk data following natural disasters such as California's wildfires and Texas' Hill Country floods.

Echo Fine Properties took a homebuyer to arbitration this year, after learning the buyer purchased a property with another firm's agent in violation of their buyer broker agreement, and was awarded $24,000.

Find out how the "honorary mayor of Brooklyn" handled her fans’ outcry, what her expansion into Manhattan has been like, and what she really thinks about Jessica Markowski’s social media.

CEO Erik Carlson reflected on the franchisor's growth in 2025 and offered predictions about 2026, which is primed to offer better affordability and sales.